Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274753
RGB
39, 71, 83
HSL
196, 36%, 24%
HSB
196, 53%, 33%
CMYK
53, 14, 0, 67
LAB
28, -9, -11
LCH
28, 15, 230
OKLCH
0.38, 0.04, 224
XYZ
5, 6, 9
LUV
28, -13, -12
HWB
196, 15%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.