Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27475A
RGB
39, 71, 90
HSL
202, 40%, 25%
HSB
202, 57%, 35%
CMYK
57, 21, 0, 65
LAB
28, -8, -15
LCH
28, 17, 244
OKLCH
0.38, 0.05, 236
XYZ
5, 6, 11
LUV
28, -13, -18
HWB
202, 15%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.