Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274C65
RGB
39, 76, 101
HSL
204, 44%, 27%
HSB
204, 61%, 40%
CMYK
61, 25, 0, 60
LAB
30, -7, -19
LCH
30, 20, 249
OKLCH
0.40, 0.06, 240
XYZ
6, 7, 13
LUV
30, -15, -23
HWB
204, 15%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.