Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274D71
RGB
39, 77, 113
HSL
209, 49%, 30%
HSB
209, 65%, 44%
CMYK
65, 32, 0, 56
LAB
31, -5, -25
LCH
31, 26, 260
OKLCH
0.41, 0.07, 249
XYZ
6, 7, 17
LUV
31, -15, -32
HWB
209, 15%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.