Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
274D9B
RGB
39, 77, 155
HSL
220, 60%, 38%
HSB
220, 75%, 61%
CMYK
75, 50, 0, 39
LAB
33, 9, -47
LCH
33, 48, 280
OKLCH
0.44, 0.13, 263
XYZ
9, 8, 32
LUV
33, -14, -64
HWB
220, 15%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.