Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
275397
RGB
39, 83, 151
HSL
216, 59%, 37%
HSB
216, 74%, 59%
CMYK
74, 45, 0, 41
LAB
35, 4, -43
LCH
35, 43, 275
OKLCH
0.45, 0.12, 259
XYZ
10, 9, 30
LUV
35, -16, -58
HWB
216, 15%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.