Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27545A
RGB
39, 84, 90
HSL
187, 40%, 25%
HSB
187, 57%, 35%
CMYK
57, 7, 0, 65
LAB
33, -15, -9
LCH
33, 17, 210
OKLCH
0.42, 0.05, 207
XYZ
6, 8, 11
LUV
33, -18, -9
HWB
187, 15%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.