Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
275669
RGB
39, 86, 105
HSL
197, 46%, 28%
HSB
197, 63%, 41%
CMYK
63, 18, 0, 59
LAB
34, -12, -16
LCH
34, 20, 234
OKLCH
0.43, 0.06, 227
XYZ
7, 8, 15
LUV
34, -18, -20
HWB
197, 15%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.