Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
275995
RGB
39, 89, 149
HSL
213, 59%, 37%
HSB
213, 74%, 58%
CMYK
74, 40, 0, 42
LAB
37, -1, -39
LCH
37, 39, 269
OKLCH
0.46, 0.11, 255
XYZ
10, 10, 30
LUV
37, -18, -53
HWB
213, 15%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.