Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
275EAE
RGB
39, 94, 174
HSL
216, 63%, 42%
HSB
216, 78%, 68%
CMYK
78, 46, 0, 32
LAB
40, 4, -49
LCH
40, 49, 275
OKLCH
0.49, 0.14, 258
XYZ
12, 11, 42
LUV
40, -19, -69
HWB
216, 15%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.