Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
276167
RGB
39, 97, 103
HSL
186, 45%, 28%
HSB
186, 62%, 40%
CMYK
62, 6, 0, 60
LAB
38, -18, -9
LCH
38, 20, 208
OKLCH
0.46, 0.06, 205
XYZ
8, 10, 14
LUV
38, -23, -10
HWB
186, 15%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.