Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2763A7
RGB
39, 99, 167
HSL
212, 62%, 40%
HSB
212, 77%, 65%
CMYK
77, 41, 0, 35
LAB
41, -1, -43
LCH
41, 43, 269
OKLCH
0.50, 0.13, 254
XYZ
12, 12, 38
LUV
41, -21, -61
HWB
212, 15%, 35%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.