Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2763AA
RGB
39, 99, 170
HSL
213, 63%, 41%
HSB
213, 77%, 67%
CMYK
77, 42, 0, 33
LAB
41, 0, -44
LCH
41, 44, 270
OKLCH
0.50, 0.13, 255
XYZ
13, 12, 40
LUV
41, -21, -63
HWB
213, 15%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.