Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27668D
RGB
39, 102, 141
HSL
203, 57%, 35%
HSB
203, 72%, 55%
CMYK
72, 28, 0, 45
LAB
41, -10, -28
LCH
41, 30, 250
OKLCH
0.49, 0.09, 240
XYZ
10, 12, 27
LUV
41, -23, -38
HWB
203, 15%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.