Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2768D2
RGB
39, 104, 210
HSL
217, 69%, 49%
HSB
217, 81%, 82%
CMYK
81, 50, 0, 18
LAB
45, 10, -62
LCH
45, 63, 279
OKLCH
0.54, 0.18, 260
XYZ
17, 15, 63
LUV
45, -21, -90
HWB
217, 15%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.