Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
276CDB
RGB
39, 108, 219
HSL
217, 71%, 51%
HSB
217, 82%, 86%
CMYK
82, 51, 0, 14
LAB
46, 11, -64
LCH
46, 65, 279
OKLCH
0.55, 0.18, 260
XYZ
19, 16, 69
LUV
46, -22, -95
HWB
217, 15%, 14%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.