Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
277A9D
RGB
39, 122, 157
HSL
198, 60%, 38%
HSB
198, 75%, 62%
CMYK
75, 22, 0, 38
LAB
48, -16, -27
LCH
48, 31, 239
OKLCH
0.55, 0.09, 230
XYZ
14, 17, 34
LUV
48, -29, -36
HWB
198, 15%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.