Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
277BE1
RGB
39, 123, 225
HSL
213, 76%, 52%
HSB
213, 83%, 88%
CMYK
83, 45, 0, 12
LAB
51, 4, -60
LCH
51, 60, 274
OKLCH
0.59, 0.17, 256
XYZ
22, 20, 74
LUV
51, -26, -91
HWB
213, 15%, 12%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.