Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
277FA3
RGB
39, 127, 163
HSL
197, 61%, 40%
HSB
197, 76%, 64%
CMYK
76, 22, 0, 36
LAB
49, -17, -27
LCH
49, 32, 238
OKLCH
0.56, 0.10, 230
XYZ
15, 18, 37
LUV
49, -31, -38
HWB
197, 15%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.