Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
277FA8
RGB
39, 127, 168
HSL
199, 62%, 41%
HSB
199, 77%, 66%
CMYK
77, 24, 0, 34
LAB
50, -16, -30
LCH
50, 34, 242
OKLCH
0.56, 0.10, 233
XYZ
15, 18, 40
LUV
50, -30, -42
HWB
199, 15%, 34%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.