Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2787AC
RGB
39, 135, 172
HSL
197, 63%, 41%
HSB
197, 77%, 67%
CMYK
77, 22, 0, 33
LAB
52, -19, -28
LCH
52, 34, 237
OKLCH
0.59, 0.10, 229
XYZ
17, 21, 42
LUV
52, -33, -39
HWB
197, 15%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.