Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2788DC
RGB
39, 136, 220
HSL
208, 72%, 51%
HSB
208, 82%, 86%
CMYK
82, 38, 0, 14
LAB
54, -5, -52
LCH
54, 52, 265
OKLCH
0.61, 0.15, 250
XYZ
23, 23, 71
LUV
54, -31, -78
HWB
208, 15%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.