Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
278BF7
RGB
39, 139, 247
HSL
211, 93%, 56%
HSB
211, 84%, 97%
CMYK
84, 44, 0, 3
LAB
57, 2, -63
LCH
57, 63, 272
OKLCH
0.64, 0.18, 254
XYZ
27, 26, 92
LUV
57, -30, -97
HWB
211, 15%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.