Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
278CFF
RGB
39, 140, 255
HSL
212, 100%, 58%
HSB
212, 85%, 100%
CMYK
85, 45, 0, 0
LAB
57, 4, -66
LCH
57, 66, 273
OKLCH
0.64, 0.19, 255
XYZ
28, 26, 98
LUV
57, -30, -103
HWB
212, 15%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.