Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
278FF7
RGB
39, 143, 247
HSL
210, 93%, 56%
HSB
210, 84%, 97%
CMYK
84, 42, 0, 3
LAB
58, 0, -61
LCH
58, 61, 270
OKLCH
0.65, 0.18, 253
XYZ
27, 27, 92
LUV
58, -32, -95
HWB
210, 15%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.