Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2790DA
RGB
39, 144, 218
HSL
205, 71%, 50%
HSB
205, 82%, 85%
CMYK
82, 34, 0, 15
LAB
57, -10, -47
LCH
57, 48, 258
OKLCH
0.63, 0.14, 245
XYZ
23, 25, 70
LUV
57, -33, -71
HWB
205, 15%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.