Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
279CCC
RGB
39, 156, 204
HSL
197, 68%, 48%
HSB
197, 81%, 80%
CMYK
81, 24, 0, 20
LAB
60, -20, -34
LCH
60, 40, 240
OKLCH
0.65, 0.12, 231
XYZ
24, 29, 61
LUV
60, -38, -50
HWB
197, 15%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.