Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27ABD0
RGB
39, 171, 208
HSL
193, 68%, 48%
HSB
193, 81%, 82%
CMYK
81, 18, 0, 18
LAB
65, -26, -29
LCH
65, 39, 229
OKLCH
0.69, 0.12, 222
XYZ
27, 34, 65
LUV
65, -43, -42
HWB
193, 15%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.