Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27AFBD
RGB
39, 175, 189
HSL
186, 66%, 45%
HSB
186, 79%, 74%
CMYK
79, 7, 0, 26
LAB
65, -32, -18
LCH
65, 37, 209
OKLCH
0.69, 0.11, 206
XYZ
25, 35, 54
LUV
65, -46, -22
HWB
186, 15%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.