Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27AFFC
RGB
39, 175, 252
HSL
202, 97%, 57%
HSB
202, 85%, 99%
CMYK
85, 31, 0, 1
LAB
67, -16, -49
LCH
67, 51, 252
OKLCH
0.72, 0.16, 241
XYZ
34, 38, 98
LUV
67, -42, -76
HWB
202, 15%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.