Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
280001
RGB
40, 0, 1
HSL
359, 100%, 8%
HSB
359, 100%, 16%
CMYK
0, 100, 98, 84
LAB
4, 19, 6
LCH
4, 20, 19
OKLCH
0.17, 0.07, 27
XYZ
1, 0, 0
LUV
4, 14, 3
HWB
359, 0%, 84%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.