Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
280068
RGB
40, 0, 104
HSL
263, 100%, 20%
HSB
263, 100%, 41%
CMYK
62, 100, 0, 59
LAB
11, 38, -52
LCH
11, 64, 306
OKLCH
0.26, 0.15, 288
XYZ
3, 1, 13
LUV
11, 2, -39
HWB
263, 0%, 59%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.