Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
280503
RGB
40, 5, 3
HSL
3, 86%, 8%
HSB
3, 93%, 16%
CMYK
0, 87, 93, 84
LAB
5, 17, 7
LCH
5, 19, 22
OKLCH
0.19, 0.06, 29
XYZ
1, 1, 0
LUV
5, 13, 3
HWB
3, 1%, 84%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.