Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
280807
RGB
40, 8, 7
HSL
2, 70%, 9%
HSB
2, 83%, 16%
CMYK
0, 80, 83, 84
LAB
6, 16, 6
LCH
6, 17, 22
OKLCH
0.19, 0.05, 26
XYZ
1, 1, 0
LUV
6, 12, 3
HWB
2, 3%, 84%
Pantone
Black C
Harmonies
Shades & tints
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