Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
281232
RGB
40, 18, 50
HSL
281, 47%, 13%
HSB
281, 64%, 20%
CMYK
20, 64, 0, 80
LAB
10, 17, -17
LCH
10, 24, 315
OKLCH
0.23, 0.06, 314
XYZ
2, 1, 3
LUV
10, 5, -14
HWB
281, 7%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.