Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
28182E
RGB
40, 24, 46
HSL
284, 31%, 14%
HSB
284, 48%, 18%
CMYK
13, 48, 0, 82
LAB
11, 12, -12
LCH
11, 17, 316
OKLCH
0.24, 0.05, 316
XYZ
2, 1, 3
LUV
11, 5, -10
HWB
284, 9%, 82%
Pantone
Black C
Harmonies
Shades & tints
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