Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
281833
RGB
40, 24, 51
HSL
276, 36%, 15%
HSB
276, 53%, 20%
CMYK
22, 53, 0, 80
LAB
11, 13, -15
LCH
11, 20, 311
OKLCH
0.24, 0.05, 310
XYZ
2, 1, 3
LUV
11, 4, -13
HWB
276, 9%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.