Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
281B33
RGB
40, 27, 51
HSL
273, 31%, 15%
HSB
273, 47%, 20%
CMYK
22, 47, 0, 80
LAB
12, 11, -13
LCH
12, 17, 309
OKLCH
0.25, 0.05, 308
XYZ
2, 1, 3
LUV
12, 4, -12
HWB
273, 11%, 80%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.