Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
281C38
RGB
40, 28, 56
HSL
266, 33%, 16%
HSB
266, 50%, 22%
CMYK
29, 50, 0, 78
LAB
13, 11, -16
LCH
13, 20, 305
OKLCH
0.26, 0.05, 303
XYZ
2, 2, 4
LUV
13, 3, -15
HWB
266, 11%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.