Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
28216B
RGB
40, 33, 107
HSL
246, 53%, 27%
HSB
246, 69%, 42%
CMYK
63, 69, 0, 58
LAB
18, 22, -43
LCH
18, 48, 297
OKLCH
0.31, 0.12, 281
XYZ
4, 3, 14
LUV
18, -2, -45
HWB
246, 13%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.