Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28374E
RGB
40, 55, 78
HSL
216, 32%, 23%
HSB
216, 49%, 31%
CMYK
49, 29, 0, 69
LAB
23, -1, -16
LCH
23, 16, 267
OKLCH
0.33, 0.05, 259
XYZ
4, 4, 8
LUV
23, -7, -18
HWB
216, 16%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.