Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
283D72
RGB
40, 61, 114
HSL
223, 48%, 30%
HSB
223, 65%, 45%
CMYK
65, 46, 0, 55
LAB
26, 6, -34
LCH
26, 34, 280
OKLCH
0.37, 0.09, 266
XYZ
6, 5, 17
LUV
26, -9, -42
HWB
223, 16%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.