Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284059
RGB
40, 64, 89
HSL
211, 38%, 25%
HSB
211, 55%, 35%
CMYK
55, 28, 0, 65
LAB
26, -3, -18
LCH
26, 18, 259
OKLCH
0.36, 0.05, 250
XYZ
5, 5, 10
LUV
26, -10, -21
HWB
211, 16%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.