Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284264
RGB
40, 66, 100
HSL
214, 43%, 27%
HSB
214, 60%, 39%
CMYK
60, 34, 0, 61
LAB
27, -2, -23
LCH
27, 23, 266
OKLCH
0.38, 0.07, 256
XYZ
5, 5, 13
LUV
27, -11, -29
HWB
214, 16%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.