Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284553
RGB
40, 69, 83
HSL
200, 35%, 24%
HSB
200, 52%, 33%
CMYK
52, 17, 0, 67
LAB
27, -8, -12
LCH
27, 14, 236
OKLCH
0.37, 0.04, 230
XYZ
5, 5, 9
LUV
27, -12, -13
HWB
200, 16%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.