Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284667
RGB
40, 70, 103
HSL
211, 44%, 28%
HSB
211, 61%, 40%
CMYK
61, 32, 0, 60
LAB
29, -3, -23
LCH
29, 23, 262
OKLCH
0.39, 0.07, 252
XYZ
6, 6, 14
LUV
29, -12, -29
HWB
211, 16%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.