Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284950
RGB
40, 73, 80
HSL
191, 33%, 24%
HSB
191, 50%, 31%
CMYK
50, 9, 0, 69
LAB
29, -11, -8
LCH
29, 14, 217
OKLCH
0.38, 0.04, 213
XYZ
5, 6, 8
LUV
29, -14, -8
HWB
191, 16%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.