Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284B77
RGB
40, 75, 119
HSL
213, 50%, 31%
HSB
213, 66%, 47%
CMYK
66, 37, 0, 53
LAB
31, -1, -29
LCH
31, 29, 267
OKLCH
0.41, 0.08, 255
XYZ
7, 7, 18
LUV
31, -14, -38
HWB
213, 16%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.