Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284E6F
RGB
40, 78, 111
HSL
208, 47%, 30%
HSB
208, 64%, 44%
CMYK
64, 30, 0, 56
LAB
32, -5, -24
LCH
32, 24, 257
OKLCH
0.41, 0.07, 247
XYZ
6, 7, 16
LUV
32, -15, -30
HWB
208, 16%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.