Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285166
RGB
40, 81, 102
HSL
200, 44%, 28%
HSB
200, 61%, 40%
CMYK
61, 21, 0, 60
LAB
32, -10, -17
LCH
32, 19, 240
OKLCH
0.41, 0.06, 233
XYZ
6, 7, 14
LUV
32, -16, -21
HWB
200, 16%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.